Stunning clothes deserve a stunning location, so we took our newest photoshoot to the glorious rooftops of New York City, along with our beloved model and friend Ada.

Ever wondered what happens behind the scenes of a photo shoot? It all starts months before the shoot itself with an amazing crew contributing interesting, individual skills. First task – choosing the perfect location and model to represent the INA KESS style and spirit.

The next step is organising the crew on the ground, which included our photographer Matt and his assistant together with our fashion and make-up stylist. These passionate creatives are responsible for capturing our looks in a realistic and utterly spectacular way – here you can see the full city panorama with Ada looking beyond into the distance. We use special lighting equipment to draw out the optimal shine and light.

We keep our fingers crossed for perfect weather conditions and NYC (almost) delivered! The early-morning start was definitely worth it – this gorgeous sunrise skyline is the perfect backdrop for this elegant neutral look. With the model styled and posing to perfection, there’s only one thing left to say – action!